With the rapid development of e-commerce, Shopee, as one of the leading e-commerce platforms in Southeast Asia, cannot be ignored in the Malaysia market. This article will explore Shopee's pricing strategy in Malaysia and its top five advantages for the market, while analyzing its impact on prices in Malaysia. First, Shopee's market overview in Malaysia Since entering the Malaysia market, Shopee has quickly won the favor of consumers with its unique business model and rich product variety. As one of the most influential e-commerce platforms in Southeast Asia, Shopee's market share in Malaysia continues to rise. Second, Shopee's price strategy and five advantages in Malaysia 1. Diversified products to meet different needs: Shopee provides a rich selection of products to meet the needs of different consumers. The variety of products makes for a wide range of prices, and consumers can choose the right product according to their budget. 2. Preferential activities and promotional prices: Shopee often holds various preferential activities, such as discounts, coupons, limited-time spikes, etc., to attract consumers to buy. These promotions reduce the price of goods and increase consumers' desire to buy. 3. Competitive Strategic Pricing: In order to compete with competitors for market share, Shopee has adopted a flexible strategy in terms of pricing. Through market research and competitor analysis, Shopee has developed competitive prices to entice consumers to choose its platform for shopping. 4. Fast logistics and free delivery: In order to improve the shopping experience of consumers, Shopee cooperates with logistics companies to provide fast and free delivery services. This service model reduces the cost of shopping for consumers and improves the convenience of shopping. 5. Localization strategy: Shopee pays attention to localized operations and has an in-depth understanding of the needs and habits of Malaysia consumers. By launching goods and services that meet the preferences of local consumers, Shopee is closer to consumers' psychological expectations in terms of price. Third, the impact of Shopee on prices in Malaysia 1. Promote market competition: Shopee's competitive strategic pricing and preferential activities in the Malaysia market have prompted competitors to lower prices and intensified market competition. This kind of competition is conducive to driving merchants to provide better goods and services. 2. Increased consumer welfare: Diversified product choices and preferential activities enable consumers to purchase more affordable goods. At the same time, fast logistics and free delivery reduce the shopping cost of consumers and improve the shopping experience of consumers. 3. Industry development trends: Shopee's pricing strategy in the Malaysia market has promoted the development of the e-commerce industry and promoted the growth of the online retail market. As more and more consumers choose to shop online, the competitive landscape across the industry is changing. IV. Conclusions In short, Shopee's pricing strategy in the Malaysia market and its five major advantages have won a large number of consumers for the platform, promoted market competition, and improved consumers' shopping experience. At the same time, this pricing strategy has had a positive impact on the market price in Malaysia, driving the development of the e-commerce industry. Looking ahead, Shopee will continue to innovate in its pricing strategy to meet consumer demand and further strengthen its position in the Southeast Asian market.