Body: 1. Introduction With the rapid development of the digital economy, e-commerce platforms have sprung up in Southeast Asia. Among the many platforms, Shopee, as one of the leading e-commerce giants in Southeast Asia, has been playing an important role in helping the region's economic vitality and digital upgrading. Malaysia is one of Shopee's key markets, and this article will focus on how Shopee can promote the vigorous development of the local economy with its 5PK strategy and other measures in the Malaysia market. 2. What is Shopee Malaysia's 5PK strategy? In the Malaysia market, Shopee's "5PK" strategy is the key to helping the local e-commerce ecosystem prosper. The "5PK" here represents five important strategic initiatives: Platform Support, ProductDiversity, LocalizationOperation, TechnologyInnovation, and CommunityBuilding. These strategies not only strengthen Shopee's competitiveness in the Malaysia market, but also provide strong backing for local SMEs and individual sellers. 3. Platform support: stimulate the potential of e-commerce As an e-commerce giant, Shopee enhances the competitiveness of sellers by providing them with one-stop solutions and a perfect training mechanism. Platform support is not only in the provision of sales tools and technical support, but also in the full range of services such as market analysis, marketing strategy, and logistics solutions. These measures have greatly lowered the barriers for SMEs and individual sellers to enter the e-commerce sector, allowing them to make full use of e-commerce platforms to expand their business. Fourth, the richness of goods: to meet the diversified needs Product richness is crucial for e-commerce platforms. In order to meet the needs of different consumers, Shopee continuously strengthens the product supply chain, optimizes the product classification, and provides more diversified products and services. Especially during the epidemic, people rely more on online shopping to meet their daily needs, so product richness has become one of the core competitiveness of e-commerce platforms. In the Malaysia market, Shopee has enriched its product categories and met the diversified needs of consumers by introducing more local brands and merchants. 5. Localized operation: deepen market penetration Localized operations are the key to the success of e-commerce platforms in the local market. Shopee's localization strategy in Malaysia is reflected in many aspects, including designing the interface of the website and app in the local language, providing local payment methods, and hosting a series of marketing activities that are closely integrated with the local culture. These measures enhance users' sense of identity with the platform and enhance user stickiness. At the same time, localized operations also help the platform better understand the needs and habits of local consumers, so as to provide more accurate services. 6. Scientific and technological innovation: leading the future trend of e-commerce Technological innovation is the core driving force for the sustainable development of e-commerce platforms. Shopee continues to invest in R&D in the fields of artificial intelligence and big data analysis to improve user experience and operational efficiency. Through advanced technology, the platform is able to better analyze consumer behavior and market trends, and provide consumers with a more personalized shopping experience. At the same time, technological innovation also plays an important role in helping sellers improve operational efficiency and sales. Seven Community building: building an interactive platform to promote user participationIn the era of social e-commerce, it is particularly important to build an active community atmosphere, the integration of social media and e-commerce platforms has become one of the trends, in this context, building an interactive platform through community construction is very important to enhance user participation and loyaltyShopee actively builds a community atmosphere in Malaysia, encourages users to interact and share their experiences, and establishes a close connection between brands and consumers, thereby enhancing user loyalty and expanding brand influence。 Eight Malaysia With the continuous development of the digital economy and the continuous growth of the e-commerce market, Southeast Asian e-commerce platforms are rising, among which leaders such as one of the leading e-commerce giants in Southeast Asia have been deeply involved in the Malaysia market for many years, by focusing on the local market, gaining insight into the needs of local consumers, and implementing targeted localization strategies, injecting new strength into local economic growth。 In short, through the implementation of five strategies such as platform support, product richness, localized operation, technological innovation and community building, it has not only enhanced its competitiveness in the Malaysia market, but also contributed great strength to local economic growth, which will become one of the new trends and directions for the development of e-commerce in Southeast Asia and even the world in the future. (End of full text)