I. Introduction With the rapid development of e-commerce, online shopping has become an important part of people's daily lives. In the Southeast Asian e-commerce market, Shopee, as a well-known e-commerce platform, has won the favor of a large number of users with its user-friendly and convenient shopping characteristics. In the Malaysia market, Shopee also has many loyal users. However, the ensuing problem of counterfeit and shoddy goods has also attracted widespread attention. This article will focus on the evaluation of products on the Shopee Malaysia platform, and specially select ten popular products for comparative evaluation, aiming to help consumers identify the difference between genuine and counterfeit products. Second, Shopee Malaysia platform overview Shopee is one of the most popular online shopping platforms in Southeast Asia and South Asia, offering a diverse selection of products. In the Malaysia market, Shopee also has a rich variety of products, attracting a large number of consumers. However, with the increase in the number of goods on the platform, the problem of counterfeit and shoddy goods has gradually surfaced. 3. The difference between genuine and counterfeit products In the process of online shopping, it is often difficult for consumers to distinguish the authenticity of goods. There are significant differences between genuine and counterfeit products in terms of quality, price, packaging, after-sales service, etc. This article will reveal the main differences between genuine and counterfeit products through comparative analysis. Fourth, ten products comparative evaluation In order to more intuitively show the difference between genuine and counterfeit products, this article specially selects ten popular products for comparative evaluation. These products cover a wide range of industries, including clothing, electronics, and beauty. We will conduct comparative analysis from product descriptions, prices, user evaluations, product details, etc., to help consumers better identify authenticity. 5. Analysis of evaluation results Through the comparative evaluation of the ten products, we found that there are obvious differences between the genuine and the counterfeit in the following aspects: 1. Product description: Genuine product descriptions are usually detailed and accurate, while counterfeit products often have exaggerated or wrong descriptions. 2. Price: Counterfeit products are usually less expensive, but a low price does not necessarily mean that they are genuine. Consumers should consider the relationship between price and quality when purchasing. 3. User evaluation: Genuine products often have a large number of real and objective user evaluations, while counterfeit products may have a situation of swiping orders and reviews. 4. Product details: There are obvious differences between genuine and counterfeit products in terms of packaging, accessories, product details, etc. Consumers should carefully observe the product details when purchasing. 6. How to avoid buying counterfeit products In order to avoid buying counterfeit products, consumers should choose a reputable merchant when purchasing, check product details, user reviews and other information, and place orders carefully. At the same time, consumers are advised to pay attention to official channels and authorized dealers to ensure that they are buying authentic products. VII. Conclusion Through the comparative evaluation in this article, it is not difficult to find that there are obvious differences between genuine and counterfeit products in many aspects. As consumers, we should be vigilant, shop cautiously, and choose reputable merchants and official channels to buy goods. At the same time, we also hope that e-commerce platforms can strengthen supervision to crack down on counterfeit and shoddy goods and provide consumers with a better shopping experience.